The number of people trickling into the event venue keeps growing by the hour. There is clear excitement in the air as everyone looks forward to receiving their new tree. The tree-planting demo station, the mulch station, and the registration table are crowded. The volunteers and tree-keepers are busy struggling to keep people moving through the park in an orderly fashion.
These tree giveaway events began in February 2012 when Mayor Nutter launched TreePhilly, a tree-planting initiative led by Philadelphia Parks & Recreation. TreePhilly is the first of several steps required to achieve the goals of the Greenworks Philadelphia plan, which aims to plant 300,000 new trees by the end of 2015.
TreePhilly helps local property owners, businesses, and neighborhood residents connect with the necessary resources to plant and take care of their own trees. The organization works to ensure that each and every neighborhood in Philadelphia has at least 30% canopy coverage, improving the city landscape for future generations. Trees are absolutely essential to the ecosystem; they bring a multitude of benefits, ranging from decreased air pollution and stormwater runoff to increased property values, carbon sequestration, and general quality of life.
Currently, TreePhilly has partnered with a Management 100 team from the Wharton school to launch a new campaign. They hope to raise awareness of the organization through selling T-shirts. Profits made from the T-shirt sales go directly towards funding future tree giveaway events.
Interested? Get involved and show off your green side!
Head to the TreePhilly site for more info on getting your new tree or giving your time as a volunteer. While you’re there, be sure to check out the online T-shirt shop to get a cool TreeShirt!